Humbug Radio is strategically focused on catering to the United Kingdom’s substantial demographic of approximately 14 million Baby Boomers. Currently in their late 50s, 60s, and 70s, this dynamic age group is known for seizing every opportunity that life presents and is always ready to rock and roll at a moment’s notice. Representing roughly 21% of the UK’s total population, Baby Boomers possess relatively high levels of disposable income, making them influential and significant consumers in the market.

Given their substantial spending power and cultural influence, Baby Boomers are a valuable target audience for businesses and marketers looking to establish a strong presence in this demographic. Humbug Radio offers an excellent platform for companies seeking to connect with this vibrant and engaged audience. Whether you are interested in becoming a partner with Humbug Radio or are looking to advertise on our airwaves, we are keen to collaborate with businesses that recognise the immense potential of this audience.

For all partnership inquiries or advertising opportunities, please reach out to us via email. We look forward to discussing how we can help your brand resonate with the influential Baby Boomer audience through our tailored radio programming and strategic advertising solutions, ensuring your message reaches those who are truly ready to engage and respond.